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I worked with the Shopilly team to design the product from the ground up. I designed the branding, website, marketing material, the web application and an iPad app.
The main purpose of the site is to drive future users into the product with as little hassle as possible. To do this we decided to minimise information on the site, giving the user a quick introduction and very prominent calls to action.
The website design follows the premise of product as hero. Since the product was designed with care, using it in marketing materials is an easy and obvious choice.
The main objective of the design was to maximise the area the user gets to interact with the products on display and to make all interactions as easy to understand as possible. To do this we had to constantly ask ourselves if a feature was really necessary. Although painfull at times, feature-cutting and creative thinking allowed us to create something truly simple.
Creating an application isn’t as easy as it used to be. There are devices and operating systems galore. This reality has created a huge hurdle for entry, especially for small teams. With only a handful of employees, Shopilly had to take all steps available to simplify the design and coding process. The grid is consistent across the iPad and web applications. And since it’s modular we can adapt it to each screen size, utilising each users maximum interaction area. This approach also has a big upside for the user. Users don’t want to learn new ways to interact with their applications just because they switch from mobile to desktop. Taking an holistic approach, thinking about touch and desktop throughout, helped us create a seamless user experience across devices.